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Wisconsin Great River Road

Voted Prettiest Drive: Ultimate Summer Road Trip In The US

250 miles, 33 River Towns

Enjoy history, bluff-top views, outstanding trails and charming river towns along the Wisconsin Great River Road—Wisconsin’s only designated National Scenic Byway. The Wisconsin Great River Road parallels the Mississippi River for 250 miles from Prescott in the north to Kieler in the south. Along the way, you’ll experience some of the most incredible scenery in the Midwest and 33 unique communities, some of which are the oldest in Wisconsin. You’ll find hiking, bicycling, fishing, boating and paddling in the numerous recreational areas along the byway. Nearly two-thirds of the Wisconsin Great River Road passes along or through protected natural areas, providing endless birdwatching opportunities. Historical markers, museums and visitor centers tell the story of the Wisconsin Great River Road and the people who live and work along the Mississippi River. Scenic overlooks along the Wisconsin Great River Road are some of the best places in North America to see bald eagles. Don’t miss the many agritourism attractions. The Wisconsin Great River Road passes through a region filled with farms, orchards and pastures. You’ll find farmers markets, organic farms, wineries, museums,. cheese makers, nurseries and more. Learn more about agritourism.  For an unforgettable family road trip, a great getaway or a weeklong vacation, explore the Wisconsin Great River Road.